The Knoxville Ale Trail is a collaborative effort by Visit Knoxville and the Knoxville Area Brewer’s Association to promote the blossoming craft beer scene. We were tasked with designing the next version of the brochure. The project was blessed with a modest budget and a reasonable timeline. At a minimum, the new design needed to satisfy the following:
Scalable: There needed to be plenty of room and flexibility in the design to accommodate new brewery, affiliate or advertising listings
Maintainable: The brochure would be updated quarterly with changes to brewery, affiliate or ad listings. To keep maintenance costs low, updates to these assets needed to be efficient.
New look & feel…
We wanted to give the client the biggest return on their investment by creating a design that could last years without any major redesign.
The final design was printed on matte finished stock to facilitate “Travelers” taking notes and stamping the map for breweries they had visited as part of the Passport program. The brochures are available at any of the local Knoxville breweries.
A shot of the Ale Trail Brochure in the wildTrek Responsibly!
Alliance Brewing Company is a great brewery that cherishes relationships developed through its Active Beer Culture mantra. We strive to support their brand via the web, print and merchandising. A weekly strategy meeting keeps the ideas flowing and the teams aligned.
McNabb Modern Construction needed a platform to showcase their high-end construction and fabrication projects. We designed a responsive gallery-focused website that reflects client’s aesthetic and philosophy. McNabb had a logo and a vision. He needed us to help get it out into the world.
With such a content rich site, demand on the client for assets can be high. Reducing this stress is a priority. Before a pixel was pushed, we created a development strategy with clear milestones so that all parties knew what they were responsible for well ahead of time. Regular meetings and updates ensured that the project stayed on track.
The result is a clean, modern design that effectively showcases the work of McNabb Modern Construction.
